The Circular Economy: How Businesses Can Turn Waste into Profit

September 24, 2025
Commercial recycling bins in stoke on trent

One of the most effective ways companies can embrace sustainability is by adopting circular economy principles. Sustainability is the pathway to efficiency, cost savings, and even new revenue streams.

What is the Circular Economy?

Unlike the traditional “take, make, dispose” model, a circular economy focuses on keeping materials and products in use for as long as possible. The goal is to reduce waste, maximise resource efficiency, and extract value from materials that would otherwise be discarded.

How can a business reduce its waste?

Redesign Products – Products can be re-evaluated so they use fewer materials or use materials that are easier to recycle or reuse. For example, packaging that is modular or compostable can significantly reduce landfill waste.

Extend Product Life – Encouraging repair, refurbishment, or remanufacturing of products keeps them in circulation longer. Companies can offer repair services or take-back schemes to ensure products don’t end up as waste prematurely.

Reuse Materials – Many companies generate by-products or surplus materials that can be reused in production. For example, wood offcuts, metal scraps, or packaging materials can be reintroduced into the manufacturing process rather than discarded.

Business Collaborations – Waste from one business can be a resource for another. For instance, food waste from a restaurant could be used by a local composting company or turned into bioenergy.

Save on disposal costs – Reducing the amount of waste sent to landfill will lower fees and transport costs.

Enhance brand reputation – Consumers increasingly prefer sustainable brands, creating a competitive edge in the market.

Access funding and incentives –  there may be tax relief, available grants or incentives for sustainable practices, including circular initiatives.

So what are the next steps? 

Businesses should start by auditing their waste streams – identifying opportunities for reuse or recycling and exploring partnerships that can turn by-products into valuable resources. Even small steps – like rethinking packaging or introducing a take-back program – can generate significant impact.

If you would like the team at Sixtowns Waste to audit your waste production and disposal methods and suggest more cost efficient processes, we are more than happy to do so – drop us a message to info@sixtownswaste.co.uk

Connect With Us

Ready to Manage Your Waste Responsibly?

Contact us today for a tailored waste management solution that meets your needs perfectly.

Scroll to Top

Get early case studies, industry news and local business wins, straight to your inbox.